About Us
ABOUT US
Sarero Holding B.V. is a trusted name in the wholesale distribution of Fast Moving Consumer Goods (FMCGs). We specialize in connecting manufacturers with businesses by providing high-quality products at competitive prices, tailored to meet the needs of our global clientele. With an unwavering commitment to operational excellence and customer satisfaction, Sarero Holding B.V. has established itself as a reliable partner for businesses seeking efficient supply chain solutions.
Our comprehensive product portfolio includes household essentials, personal care items, food and beverages, and other daily consumer goods. By leveraging strategic partnerships with renowned suppliers and manufacturers, we ensure a steady supply of products to wholesalers, retailers, and distributors across international markets.

We Deliver Genuine Products
Striving to deliver on our commitments with our client’s needs in mind, on time, and to the highest standard. We also conduct ourselves with a policy of utmost good faith and as a result, we are determined to provide our clients with the best solution for their business. As part of the youth of this country, we strive to be driven, attentive, and innovative, and always deliver excellence.
We work through every aspect at the planning
Our Core Values
- Customer-Centricity – Meeting and exceeding our customers’ expectations by offering tailored solutions and exceptional service.
- Integrity and Transparency – Conducting business ethically and building trust through open and honest communication.
- Innovation – Continuously improving our processes and product offerings to adapt to evolving market needs.
- Sustainability – Reducing environmental impact by adopting sustainable sourcing, packaging, and logistics practices.
- Excellence – Maintaining high standards in every aspect of our operations to deliver superior outcomes.
- Collaboration – Building strong relationships with suppliers, partners, and customers for mutual growth.
- Diversity and Inclusion – Promoting an inclusive environment that values diverse perspectives and ideas.
Why Choose Sarero Holding B.V.?
- Extensive Product Range: We offer a diverse portfolio of FMCG products to meet various market demands.
- Global Reach: Our strategic partnerships enable us to serve clients across multiple continents efficiently.
- Competitive Pricing: We ensure cost-effective solutions without compromising on quality.
- Reliable Logistics: Our robust supply chain network guarantees timely delivery, minimizing disruptions.
- Customer Support: A dedicated team that provides prompt assistance and personalized service.
Sustainability Commitment
Sarero Holding B.V. is deeply committed to promoting sustainable business practices. We actively seek eco-friendly solutions in packaging, logistics, and product sourcing, aligning our operations with global environmental goals.
Our Team
Our success is driven by a team of experienced professionals who bring deep industry knowledge and a passion for delivering excellence. From procurement to customer service, every member of the Sarero Holding B.V. team is dedicated to ensuring our clients’ success.